With CoolTrend you will be able to take a look into the future, trying to predict what it might be bringing you. And because CoolTrend gives you the trends in context, you will get actionable information.
CoolTrend measures your advertising campaigns to increase online-marketing success, much easier and at much lower cost than ever before. Whether it is forecasting political elections or identifying the target markets for your new product.
CoolTrend mines and analyzes the collective intelligence of the Internet to discover and predict changes in the relative importance of company names, brands, and important people.
CoolTrend also automatically discovers the attributes associated with company names, brands, and important people. These attributes – the “Unknown Unknowns” – do NOT have to be entered, but will be found automatically by CoolTrend.
System Requirements:
CoolTrend runs in the Internet Explorer 6+, Mozilla Firefox 1+, or Safari Browser, with Java and Adobe Flash enabled. The results can be exported to Excel and MySQL.
CoolTrend discovers:
- Topics: Find the main issues for a field, and the most important Web sites discussing them. Also discover their context and attributes, and track their emergence over time.
- Brands: Track the brands you are interested in as well as and their competitors. Identify their relative positioning, importance and ranking on the Web, in blogs, and in the news.
- Products: Find the most important Web sites, blogs, and online forums discussing your products and their competitors. Find the most influential people talking about your products in blogs and online forums, and what they are saying about your products.
- News: Find the most recent news about your products and the topics you are interested in.
- Companies: Find out what the Web, blog, online forums, and the news are saying about your company, and your competitors.
Enter the names and brands into CoolTrend Web search, to register your query of search terms to run repeatedly every day, and measure changes over time.
The admin user interface allows you to export the results of your queries to Condor, for later in-depth analysis.
