Publications
Coolfarming: Turn Your Great Idea into the Next Big Thing
Pursuing new ideas is clearly the way to gain business advantage in the new millennium. But it's not enough to simply chase after ideas that have already happened. To truly benefit, individuals and organizations have to foster the new creative impulses around them. Coolfarming shows readers how they, like bee keepers, can nurture exciting trends and unleash their creative swarm's output of "next big ideas."
Featuring real life examples from Linux to Twilight, from Procter & Gamble to Apple, Coolfarming provides readers with invaluable insight on how to:
Provide a fertile nurturing ground for developing original ideas • Determine what "cool" means for one's target group, and what attributes the next big thing should possess • Convert creative dreams into real products by enlisting the help of a dedicated and passionate Collaborative Innovation Network • Carry new ideas over the tipping point into widespread phenomena
Those who want to stay ahead of the curve and ride a wave of profit need to learn how to find, develop, and popularize the trends of tomorrow. Coolfarming is the answer.
"Helping to 'elucidate the culture of cool,' this book is fascinating . . . based on solid and credible field research. . ."
-Inside Retailing
"...For those keen to mine the wealth of information available in online communities . . . virtues of social network analysis are clearly demonstrated. . .an inspiring read . . . "
-B&T Weekly
"There are many layers to this book, but readers will leave convinced that social networks hold the key to the future."
-BizEd magazine
"An invaluable tool for businesses of all sizes . . . will show you how to stay ahead of the curve and on the cutting edge."
-StrictlyBusinessBooks.com
"Coolhunting reports on useful techniques for helping to see what's coming. Wrap it in a plain brown wrapper and read it surreptitiously."
-Tom Davenport, Harvard Business Online
"Coolhunting is a skill we all need to master. This book, entertaining and informative . . ., is a terrific place to start."
-Jack Covert, 800-CEO-READ blog
"Marketers, especially the online variety, and anyone else chasing what's cool will want to read the new AMACOM book Coolhunting ."
-Ted Kinni, Reading Writing Management blog
"Coolhunting is an entirely different experience and targets those of us who are fascinated by social networks, how they work, and what's 'cool'."
-AllThingsWorkplace.com
"Gloor and Cooper provide a real-world, practical approach to hunting something as elusive and illusory as 'coolness'."
-Soundview Executive Book Summaries
"The authors write in a style that is easy for those outside of their cutting-edge mindset to understand."
-Midwest Book Review
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The MIT association is very reassuring, their approach was very methodical, confident, patient, helpful and encouraging. Outstanding team, focused, conceptually easy, quick at negotiating time and delays, great class, simple and user friendly despite the complex systems.
Maggie Palazzolo, Research Coordinator -
Excellent experience overall. Correspondence was kind, fast and helpful mostly via email; we suggested new features as needed and they were added quickly.
Daniel Oster, Assistant to the CEO -
There are many others who say they can do similar things, but I don't think they are actually capable. GalaxyAdvisors is different because many others don't use the social network methodology to learn what people are talking about.
Daniel Oster, Assistant to the CEO -
Very Unique. There are no others like them! We trust galaxyadvisors and feel that relationship is critical, as we are not social network analysis experts and need their help and understanding.
Mirjam Hauser, GDI Analyst