Publications
Coolhunting: Chasing Down the Next Big Thing
What do the iPod, MySpace, Facebook, and YouTube all have in common? They're fresh, they're hot, and most importantly--they're cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take you into the very heart of the search and show you how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Major companies like Starbucks and Procter & Gamble have already discovered the power of coolhunting. Now, you can learn how to:
* Tap into the principles of cool and identify the trends that are truly cutting-edge
* cultivate the skills and techniques of highly effective coolhunters
* pinpoint developing trends using smartbadges
An invaluable tool for businesses of all sizes, Coolhunting will show you how to stay ahead of the curve and on the cutting edge of where your customers want to be taken.
Reviews
"Coolhunting reports on useful techniques for helping to see what's coming. Wrap it in a plain brown wrapper, and read it surreptitiously".
-Harvard Business Online Tom Davenport
"An invaluable tool for businesses of all sizes...will show you how to stay ahead of the curve and on the cutting edge."
-Strictly Business.com
"...For those keen to mine the wealth of information available in online communities...virtues of social network analysis are clearly demonstrated...an inspiring read..."
-B&T Weekly
"Helping to 'elucidate the culture of cool' this book is fascinating... based on solid and credible field research..."
-Inside Retailing
"There are many layers to this book, but readers will leave convinced that social networks hold the key to the future."
-BizEd magazine
"Coolhunting is an entirely different experience and targets those of us who are fascinated by social networks, how they work, and what's 'cool.'"
-AllThingsWorkplace.com
"Gloor and Cooper provide a real-world, practical approach to hunting something as elusive and illusory as 'coolness'."
-Soundview Executive Book Summaries
"If success in business means determining your core business and then adapting that core as our customers' needs change quickly, then coolhunting is a skill we all need to master. This book, entertaining and informative about current culture, is a terrific place to start."
-Jack Covert, 800-CEO-READ Blog
"Marketers, especially the online variety, and anyone else chasing what's cool, will want to read the new AMACOM book Coolhunting ."
-Ted Kinni, Reading Writing Management Blog
"The authors write in a style that is easy for those outside of their cutting-edge mindset to understand."
-Midwest Book Review
"...Coolhunting is a skill we all need to master. This book, entertaining and informative..., is a terrific place to start."
-Jack Covert, 800-CEO-READ Blog
"Coolhunting reports on useful techniques for helping to see what's coming.Wrap it in a plain brown wrapper,and read it surreptitiously."
-Tom Davenport, Harvard Business Online
Collaboration increases the odds of success. The book is filled with examples of companies networking with people and other companies
-Chicago Daily Herald
Named one of "10 Business Books to Read this Summer"
-Entrepreneur Magazine
The authors offer software ... you can download free to visualize and analyze online Collaborative Innovation Networks ... Cool stuff.
-Reading, Writing re: Management
What "cool technologies" are, how they often evolve into blockbuster products ... and techniques to find that next cool thing.
-R&D Magazine
You will discover the practical tools you need to find the hottest trends - and the people who set them.
-Innovation Watch
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The MIT association is very reassuring, their approach was very methodical, confident, patient, helpful and encouraging. Outstanding team, focused, conceptually easy, quick at negotiating time and delays, great class, simple and user friendly despite the complex systems.
Maggie Palazzolo, Research Coordinator -
Excellent experience overall. Correspondence was kind, fast and helpful mostly via email; we suggested new features as needed and they were added quickly.
Daniel Oster, Assistant to the CEO -
There are many others who say they can do similar things, but I don't think they are actually capable. GalaxyAdvisors is different because many others don't use the social network methodology to learn what people are talking about.
Daniel Oster, Assistant to the CEO -
Very Unique. There are no others like them! We trust galaxyadvisors and feel that relationship is critical, as we are not social network analysis experts and need their help and understanding.
Mirjam Hauser, GDI Analyst