Success Stories

Using our tools based on Social Network analysis to find potential customers for private wealth management on the Web

Using dynamic social network analysis, the "Most Valuable Persons" (MVPs) concept is introduced, based on "people like me" - friends of known wealthy people must be wealthy, too. By calculating an individual MVP rank for every person this approach detects wealthy persons who might be potentially valuable customers for private banks. It also identifies most relevant attributes that are characteristic for a person both globally as well as in a local context, depending on the search query. In a benchmark run by our customer comparing client acquisition through more conventional means compared with our SNA-based approach, the customer found up to five times higher efficiency using the new system.

Figure 1. Social Network of potential customers (entrepreneurs in medical technology in Munich.)

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  • The MIT association is very reassuring, their approach was very methodical, confident, patient, helpful and encouraging. Outstanding team, focused, conceptually easy, quick at negotiating time and delays, great class, simple and user friendly despite the complex systems.
    Maggie Palazzolo, Research Coordinator
  • Excellent experience overall. Correspondence was kind, fast and helpful mostly via email; we suggested new features as needed and they were added quickly.
    Daniel Oster, Assistant to the CEO
  • There are many others who say they can do similar things, but I don't think they are actually capable. GalaxyAdvisors is different because many others don't use the social network methodology to learn what people are talking about.
    Daniel Oster, Assistant to the CEO
  • Very Unique. There are no others like them! We trust galaxyadvisors and feel that relationship is critical, as we are not social network analysis experts and need their help and understanding.
    Mirjam Hauser, GDI Analyst