Success Stories

Coolhunting though Social Network analysis for relevant topics

For a global bank we identified "cool" emerging trends for any given topic by scanning the Web, the blogosphere and online forums. We approximated the importance of the topic by its betweenness centrality on the Web, in blogs and in online forums on a daily basis. By computing the betweenness values over time it is possible to display trend curves to track the impact and changes in importance of the topic. Additionally, we apply semantic analysis algorithms to automatically process the content of websites, blogs and forum documents that are associated with the topic. Figure 1 illustrates the different emphasis of fixed and variable pay for UBS and its competitor Credit Suisse.

Figure 1. trend curves for fixed and variable pay at UBS and Credit Suisse based on Web Buzz

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  • The MIT association is very reassuring, their approach was very methodical, confident, patient, helpful and encouraging. Outstanding team, focused, conceptually easy, quick at negotiating time and delays, great class, simple and user friendly despite the complex systems.
    Maggie Palazzolo, Research Coordinator
  • Excellent experience overall. Correspondence was kind, fast and helpful mostly via email; we suggested new features as needed and they were added quickly.
    Daniel Oster, Assistant to the CEO
  • There are many others who say they can do similar things, but I don't think they are actually capable. GalaxyAdvisors is different because many others don't use the social network methodology to learn what people are talking about.
    Daniel Oster, Assistant to the CEO
  • Very Unique. There are no others like them! We trust galaxyadvisors and feel that relationship is critical, as we are not social network analysis experts and need their help and understanding.
    Mirjam Hauser, GDI Analyst